Tag Archives: Retailtainment

Working As a Brand Ambassador in “Retailtainment”

Since 1993, Twin Towers Trading has been involved in the business of “retailtainment.” Hosting demonstrations in retail environments and on TV, product demonstrators for Twin Towers Trading possess specific character traits.

Live product demonstrators, sometimes called brand ambassadors, work in the field of retailtainment, which is a marketing activity that combines entertainment with the demonstration of products. Some marketing experts have defined the practice as being a brand experience that is presented live. Therefore, retailtainment is sometimes referred to as inspirational retailing.

In order to work in the field of retailtainment or to obtain a job as a brand ambassador, a person needs to have a pleasant and engaging personality. Salaries for this position range from around $28,000 to over $100,000 per year. Demonstrators who work for Twin Towers Trading must be over 21 years old and have a background in an area like customer service, public speaking, acting, or retail.

A memorization bonus is paid to demonstrators who are able to present product details without referring to the company’s script. Demonstrators typically work from Thursday through Sunday on their assignments.


What is Retailtainment?

The leading specialized promotions company worldwide, Twin Towers Trading has made its name through live demonstrations of products at major retail venues. This strategy, referred to as “retailtainment,” has allowed Twin Towers Trading to expand into an international operation over the course of its 20 years of operation.

Retailtainment, sometimes called entertailing or inspirational retailing, focuses on making the marketing of products entertaining to customers. As opposed to a standard shopping experience, in which customers select the goods they know and want, retailtainment allows them to see products in action, thereby creating a desire to buy products of which spectating consumers were previously unaware. Retailtainment makes use of mood and activity to get customers in the frame of mind to buy products and allows customers to experience firsthand the benefits of purchasing particular goods or services. Firms that specialize in retailtainment see much higher sales than those that passively display goods to be either noticed or ignored. Some consultants cite as much as a 40 percent improvement in sales from well-conceived retailtainment initiatives.