Since 1993, Twin Towers Trading has been involved in the business of “retailtainment.” Hosting demonstrations in retail environments and on TV, product demonstrators for Twin Towers Trading possess specific character traits.
Live product demonstrators, sometimes called brand ambassadors, work in the field of retailtainment, which is a marketing activity that combines entertainment with the demonstration of products. Some marketing experts have defined the practice as being a brand experience that is presented live. Therefore, retailtainment is sometimes referred to as inspirational retailing.
In order to work in the field of retailtainment or to obtain a job as a brand ambassador, a person needs to have a pleasant and engaging personality. Salaries for this position range from around $28,000 to over $100,000 per year. Demonstrators who work for Twin Towers Trading must be over 21 years old and have a background in an area like customer service, public speaking, acting, or retail.
A memorization bonus is paid to demonstrators who are able to present product details without referring to the company’s script. Demonstrators typically work from Thursday through Sunday on their assignments.